Company's Mission vs Christian Principles Essay Example | Topics and Well Written Essays - 750 words

Company's Mission vs Christian Principles - Essay Example As small and startup businesses rarely have the financial resources to carry out market research, this paper assumes that a research firm on the behalf of another firm undertakes the research. The first step is to define the problem, goal and objectives of the research(Kotler & Keller, 2012). Research problems vary from one company to the next and also according to the prevailing situation. For instance, a rival company may introduce a new revolutionary product into the market. This development may force another company to improve its existing product if it is to compete with the new one. In such a case, the goal of the research may be to find out new benefits that consumers would like to enjoy in the existing product. At this stage, there is the risk of the research firm seeing the problem from their perspective not that of the contracting firm. Should this scenario happen, the entire research process could be rendered ineffective. The second step is to design the research. The essence of research design is determining the method of the research(Kotler & Keller, 2012). Among other considerations, the researcher will have to determine the type of research they are going to undertake. Broadly, research can either be a survey or a census. The main loophole at this stage is for the researcher to opt for a census as it will bring in more money by virtue of its scope, even if only a survey meets the needs of the client. This loophole can be sealed by the close collaboration of the marketing department of the client and the research firm. The third step is to design and prepare data collection tools. The most common data collection tool is the questionnaire(Kotler & Keller, 2012). The questionnaire could be sent to a respondent for them to complete and return it. Alternatively, a research assistant could visit the respondent at their residence or place of work and have them complete the questionnaire as they wait. The loophole here is that

Reflection Assignment Example | Topics and Well Written Essays - 2000 words

Reflection - Assignment Example As such, the three aspects which will be focused upon within this brief analysis will be that of motivation, the relevance and importance of understanding and leveraging conflict to create positive movement, and perhaps most importantly the role in which a manager/leader must play in fostering and developing a more appreciable understanding of ethics and the means by which it applies to the workplace. Perhaps the most salient and important aspect of ethics that has changed was presented within the text is with regards to how the manager is ultimately responsible for ensuring the an ethical appreciation is fostered within the culture of the firm/entity in question. As such, ethics have become differentiated upon the terms of both personal and systemic. If one briefly considers the way that a large company handled business back before the turn of the century they would come to note that the company placed a high degree of emphasis on honesty of the employees and/or shareholders as a fu ndamental requirement that might be espoused. However, namely missing from such an ethical interpretation of company needs would be the reciprocal understanding that it was the sworn duty of the form to exhibit such a level of ethical responsibility with regards to both the employees as well as the end consumer. In this way, ethical considerations of the previous era were more focused on profitability and how the company may wish to safeguard its assets, inclusive of employees, while completely disregarding the ethical responsibilities that management/leadership espoused with relation to the rest of the system. This should of course not be understood to mean that all firms during this time were disrespectful to the ethical considerations that they must necessarily espouse to the customer or to the shareholder/employee. Rather, the level of emphasis, as it exists today was not to such a highly evolved, regulated, and legislated mandate that it has subsequently reached within the past several decades. Applying this understanding of managerial ethics to a particular case study, this level of ethical understanding as a function of profitability is perhaps the single most important reality that must be considered with regards to the global economic collapse 2007/2008. Rather than the shareholders and managers of the situation paying particular attention to the ethical ramifications of their actions, profitability was ultimately championed as the greater good in each and every situation. Due to the fact that management was fully aware of the situation that was taking place and did absolutely nothing to bring these concerns to light, these individuals are ethically and morally culpable to a very high degree. Although it is not the determination of this particular analysis to shed blame with regards to global financial collapse of 2007/2008, it must be understood that an ethical interpretation of the event demands that all parties be analyzed in an unbiased manner. Wi thin such an understanding, the manager must engage in a level of ethical oversight at each and every turn as a means of ensuring that the individuals and